We primarily work with startups and small-medium enterprise (SME) founders

I have particular experience in FMCG and Food and Beverage* businesses but have advised all sorts from early-stage deep-tech climate founders and AI fintechs to product businesses.

I only work with companies that are trying to make things better. You don’t have to be solving climate change all on your lonesome but if your business is exploiting people or the planet it’s not going to be a fit.

I have worked with idea-stage founders through to exporting companies.

I have a fundamental belief that whatever the category, all great businesses have a core essence of great product and great delivery. And Founders who have their sh!t together will make businesses that do too.

* Please note I am unable to coach or advise any direct competitors to Six Barrel Soda or Cameo Cafe Syrups until 2027.

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photo of Joe and two startup founders

Some Previous & current clients

XPLORA

BIRDEEY

CUTLY

Paysquad

Koohler

zoffee

“Joe is great”

— Former Customer

“Joe is great”

— Former Customer

“Joe is great”

— Former Customer

“Joe is great”

— Former Customer